While it is true that you can start an online business in another way, it is also true that having a website is the best option. By website, we mean a real professional site, not a free blog or a set of landing pages where you are presenting your offer. Your website is the place where you are building your brand and authority, so use it wisely. Be careful with the colors you choose, the theme, the CRM and other things that make a website look professional.
Now here’s another important element that your website should have. Publishing relevant and useful content is a must because modern clients are interested in more than simple sales pages. Use a blog section to share fresh and useful information about your niche. You can use different forms of content, but the truth is that articles/blog posts work the best. The content you share with your loyal audience should help them solve their problems and/or find answers to their questions. You should also use social media to share and popularize your new blog posts. Feel free to add some of your products and services on these blogs, but use this discreetly. You don’t want to make them feel that you are focused only on selling your products.
Every person is working on their branding and in many cases, we are doing this unconsciously. For instance, having a beard is one way to make yourself stand out. The clothes you wear, your haircut, your vocabulary, your body language – these are all things that make you unique and things that help people recognize you. Based on these things they can predict what they can expect from you.
Well, think about branding in the world of online business now. Have you noticed that many people who want to sell online are spending a lot of money on things like logos and company colors? Well, they are doing this for a good reason. Even things like fonts, unique phrases and imagery you use can help you become unique and strengthen your brand.
- Social media
Let’s be clear – social media are becoming one of the most powerful tools for building successful online businesses. Namely, millions of users around the globe are using social media platforms like Twitter, Facebook, Instagram and LinkedIn every day. This means that your potential and existing customers are probably on social media and you don’t want to miss this opportunity to reach them. Be active on social media and try to link your website to your social media accounts. If you have the chance – invest in social media marketing too.
- Email list
That’s right – even though social media are growing, this doesn’t mean that the significance of emails is going down. Just think about this – are you checking your email every day? The answer is probably affirmative. The most successful online businesses are using email marketing as part of their general marketing strategy and you should be doing this too. Find the best way to deliver emails and use a style that suits your brand.